Devil Works

After the first couple of months I stopped reading the adsense optimisation tips that Google automatically sends me each month.

The main reason is that unless your very new to creating websites for money making purposes then they haven’t anything new to tell you.

The other reason is that Google wouldn’t think for a second that there is better ways to make money than stacking your sites with Google products.

I have a funny feeling that the whole idea of killing pagerank for sites selling text links is so that people replace them with Google inventory.

Here’s some of the clever tips that Google provided me this month

Adsense for Search adds both functionality and revenue to your site.
You are not currently using Adsense for Search on your sites.

Okay, I agree to this one, but in the past when I’ve used Adsense for search the revenue has been tiny. So I haven’t bothered to replace the code when I’ve changed themes. If I was getting 10,000 hits a day I may reconsider my position on this one.

Referrals can add incremental revenue to your site.
You are not currently using Referrals on your sites.

Google recently reduced payouts on referrals by massive amounts, I won’t waste my time for the pittance they are offering.

Placing more than one ad unit on a page often generates more revenue.
Many of your sites only contain one ad unit.

I know this, it’s obvious. Though doubling the number of ad units on a page doesn’t always mean double the revenue. I have one site that has a link bar at the top then 3 decent size ad blocks throughout the template. 95% of my Google revenue on that site comes from the link bar.

I know it doesn’t pay to bite the hand that feeds you, but it also doesn’t hurt to check the source and quality of the food before you eat it !