I just completed an online quiz on a free dating site that rated my knowledge of the internet. At the end of it they gave me a little graphic to put on my site with my score.
Now other people will see my quiz results and visit the site and try and improve on my score and the dating site will get free traffic for the cost of creating the quiz.
That’s viral marketing.
PS The code they gave me to cut and past included a nicely targeted link to their front page. I took it out, does it make me a bad person ?
MorganLighter | 19-Aug-07 at 5:47 am | Permalink
Ted - I understand what transpired, but don’t quite understand why you went through the machinations in order for the dating site to gain traffic. The cost of the quiz, one would think (though I haven’t seen it) can’t be more than lunch at an average restaurant. Is your site the only place that these other people will see your test results, and thereby you gain exposure as well? Am I just being dense? Hmmmmm.