Devil Works

I’m fortunate enough to own a five letter dot com name, unfortunately it’s not a real word otherwise I’d already be kicking back on the fat of the lamb. However it is an easy one to remember and hence should be brandable. I bought it at an expired names auction for next to nothing a little over 12 months and hadn’t been able to decide what to do with it.

I had set up Wordpress MU on it, with a vague idea of running a bunch of different blogs, but running something that needs regular updating goes against my concept of retiring.

However some spammers had found it and had furiously been submitting posts laden with unsavory links to their (my) free blogs. Google has even indexed some of them, I had evil thoughts of redirecting the traffic, but decided I didn’t want to profiting from some of the search terms being used.

So I had to come up with a new idea. I’d seen services like Tiny URL and thought that it’s something I might make with my five letter dot com. I’m not expecting to have the millions of users that Tiny URL has but it’s not a bad way to get some backlinks and once it’s up and running it should pretty much run itself.