Devil Works

I’ve just spent the morning reading about pay pay per click arbitrage. I used to do this years ago when Adwords first came out. I’d buy clicks at 5 cents each and send them to a landing page with an affiliate offer paying $1.00 per confirmed email address. For the first few months I was spending 30 cents to make $1.00, which is a great return on investment.

Eventually the market got a little saturated and the return dropped to the stage it wasn’t worth my effort in monitoring it so I dropped it like a lead balloon. In hindsight I should have explored some different avenues and tested some different affiliate programs, but hindsight is a wonderful thing.

I tried PPC arbitrage again about 18 months ago, and the volumes I was getting on my handful of test sites didn’t make it worthwhile. But with all the reading I’ve done today I’m starting to think I’ll try it again with a few variations and see what happens.

The worse thing that could happen is I waste a couple of days and turn back to my retirement project.